If we look ahead to the SEO issues in 2024, AI artificial intelligence is bound to be one of the major issues. As a technology that faces online content, even if you don't want to, you must realize that the content created by AI will inevitably affect the development of SEO technical strategies.
LLM: A Text Turing Machine with Emotional Reading Ability
To understand AI content, you must first understand the fundamental LLM (large language model). The so-called "large language model" is actually a type of automatic language learning program and generation mechanism, like a child with extremely high intelligence, who can read a large amount of text/content in a certain period of time, and then obtain the content of analysis, intention, and generation, and can respond to questions with different words, and then adjust the content according to user feedback. In other words, LLM is a giant and efficient language Turing machine that can quickly produce text content.
Compared with traditional chatbot dialogue robots, LLM pays more attention to the analysis of "tone" and "emotion". In the subtle differences between different words, it captures the needs of the questioner and produces content. Therefore, AI artificial intelligence built with LLM can imitate human dialogue. The mainstream AI assistants on the market, including Siri, ChatGPT and Bart, all have LLM technology.
2024: The Era of SEO Competition Between SEO and AI
The most direct impact of LLM on SEO is that it is foreseeable that the content on websites in the future will be largely generated by AI. First of all, regardless of the impact on the employment of SEO technicians, when SEO writers/editors need to add or update content, the time they have will be tighter, and they must write content that is superior to the content generated by AI in a short period of time. How to do this? First, you must first master all the AI content generators on the market, and then deduce high-quality content that even LLM cannot write.
From the perspective of Google and algorithms, there will be further control over AI-generated content. If all the search results are similar answers generated by AI, it will actually reduce the quality of Google as a search engine. Although Google has not yet clearly stipulated the rules for controlling AI content, according to Google's management mode in the past, SEO people in the future may not be able to directly quote LLM or AI-generated answers, but need to rewrite them. In this way, AI, while becoming an important tool for SEO people, its underlying LLM will quickly learn the needs of SEO people, and thus produce content quality that can avoid Google.
A survival crisis or a chance of coexistence?
In conclusion, SEO people must start now to understand, analyze, and use LLM, and must learn to coexist with LLM. They must never avoid the development of the market because of the existential crisis of being afraid of being replaced. Learning how to ask AI to generate different content to increase traffic or conversion rates, how to rewrite AI content that still has a certain generation limit, and how to adapt to Google's AI content monitoring, which is bound to be updated, will undoubtedly become the essential skills for SEO people in 2024.